17 March 2021 – Plant protein is continuing to gain traction as the plant-based revolution marches on. Plant-based eating has continued to evolve, reaching not just mainstream but what might even be described as global phenomenon status. It has developed strongly in...

17 March 2021 – Flavor is the single most important choice factor and purchase driver for ice cream shoppers. However, there are other trends in ice cream development that help to build further competitive edge. These include non-dairy formulations, low sugar recipes,...

24 February 2021 – The drive towards healthier choices in food and beverages has become so strong that it is even relevant to treating. Taste quality is essential to confectionery, sweet bakery, ice cream and desserts, however, formulating 'better-for-you' sweet...

17 February 2021 – The traditionally natural and nutritious image of dairy products is continuing to be a key driver in NPD, according to Innova Market Insights’ Top Trends in Dairy 2021. This is despite the challenge posed by rising interest in plant-based diets and...

28 January 2021 – Innova Market Insights’ #2 trend for 2021, Plant-Forward, signifies the evolution of plant-based concepts beyond the core dairy and meat alternatives categories. In 2020, no fewer than 67% of all new products with ‘plant-based’ claims were launched...

19 January 2021 --- Potential developments in the highly innovative sweets & snacks categories reflect some of the key trends identified by Innova Market Insights in its Top Trends for 2021.  Provenance, sustainably sourcing and packaging...

09 December 2020 – In Tune with Immune is one of Innova Market Insights’ Top Trends for 2021, reflecting how immunity and health has become top of mind for consumers, with ongoing anxieties over COVID-19 continuing to be a key focus for next year and beyond. “Ongoing...

17 November 2020 – Tailored to Fit is one of Innova Market Insights’ Top Trends for 2021, bringing personalized nutrition further into the spotlight and highlighting how lifestyle-specific personalized nutrition services are gaining traction.   According to Lu Ann...

28 October 2020 – Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast...

21 October 2020 – Transparency emerges as a clear winner in Innova Market Insights’ Top Ten Trends for 2021 with brands upping their game to meet evolving ethical, environmental and clean label consumer demands. Innova Market Insights, food trend specialists for over...

23 September 2020 – Authenticity is a key part of the storytelling process in food and beverage development with 27% of those who want to know the stories behind their food and drink saying this is because the story makes a product more real and authentic. A new...

16 September 2020 --- Interest in plant-based eating has been developing for some time, moving from its disruptor status highlighted by Innova Market Insights in its Top Trends for 2017 to more of a food revolution positioning in its Top Trends for 2020. Innova’s...

26 Aug 2020 --- With an aging population globally, consumers are increasingly looking for solutions that help them to live their lives to the fullest while maintaining high levels of health and wellness regardless of their age. While 7 out of 10 global consumers in an...

Sourcing, production method, taste, profile and intensity are all details European coffee drinkers want to know 5 August 2020 – Western Europe is a region of coffee drinkers. A new report from Innova Market Insights details that European consumers’ demand for premium...

27 July 2020 - As might be expected, there are high levels of concern among Asian consumers about the impact COVID-19 is having, both directly on their own lives and also on a global scale. According to Innova’s COVID-19 Consumer Survey (conducted in March 2020), in...

8 July 2020 - Many consumers are concerned about the environmental and ethical issues impacting on today’s world. A new report from Innova Market Insights shows that, when asked about 12 key ethical concerns, an average of 57% said that they “care a lot”. Air...

17 June 2020 - Indulgence is regarded as highly important to the average German consumer and in surveys these consumers generally respond more positively than other nationalities to the concept of treating themselves. A new Innova Market Insights report on the savory...

10 June 2020 – Clearly and successfully communicating sustainability credentials to consumers is key to developments in food and drinks packaging. This benchmark has been crowned by Innova Market Insights as the Top Packaging Trend in 2020. Innova’s consumer research...

28 May 2020 – Almost three-quarters of consumers now say that their average week is “very busy” or “pretty busy” as demands to “have it all” lead to the juggling of families, careers, fitness, and social lives. However, only a third of these truly embrace being busy,...

05 May 2020 – Innova Market Insights’ latest report on global flavor trends in the food and beverage industry highlights how it is no longer just about tantalizing the taste buds with a range of adventurous, innovative and reimagined flavors, but increasingly about...

29 April 2020 – Global launches of sports nutrition products more than doubled between 2015 and 2019 and suppliers are now segmenting their offerings to meet the varied needs and interests of customers. There are three particularly strong development trends at...

22 April 2020 – While early stage infant nutrition is firmly focused on the developmental needs of babies, it is evident that parents’ interests shift as their children grow and that adult themes become increasingly important in post-weaning categories. Prepared foods...

08 April 2020 --- Many of today’s busy consumers are juggling their  careers, families and social lives while striving to maintain healthy lifestyles, both physically and mentally.  Food and diet plays an essential role in this, with innovation increasingly looking to...

24 March 2020 --- A Star is Born is one of Innova Market Insights Top Ten Trends for 2020 (number 8), highlighting how the food industry continues to experiment with novel and unusual ingredients in order to move them into the mainstream. This trend is driven by...

09 March 2020 --- Pleasure is still the driving force behind ice cream purchases, with consumers naming its taste, the fact that it’s a treat and makes people feel happy as the top three reasons for buying it. In the contemporary consumer environment, however, the...

25 February 2020 --- The influence of  Innova Market Insights Top Ten Trends for 2020 is clearly apparent in the dairy category, which is facing key challenges in remaining viable amid changing consumer tastes. This is particularly apparent because of the, strong...

11 February 2020 --- Flavor is, on average, the single most important factor in consumers’ food and drink choices. Interest in novelty and variety is also high, says a new report from Innova Market Insights revealing that three-quarters of global consumers ‘love to...

27 January 2020 --- Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves. According to a new report from Innova...

20 January 2020 --- Having announced its Top Ten Trends for 2020 towards the end of last year, Innova Market Insights is now turning its attention to how these trends are impacting on the highly innovative sweets and snacks categories. ‘Storytelling: Winning with...

19 December 2019 --- The role of colors and flavors is highly significant in the development of successful new products as consumers aim to balance tastiness, clean eating, transparency, and a stronger personalized approach to fit their lifestyles. In the Innova...

17 December 2019 --- ‘The Plant Based Revolution’ is number two of the Top 10 Trends highlighted by Innova Market Insights for 2020 and the dairy alternatives category represents a key battlefront in this consumer-driven revolt. A new report from Innova Market...

26 November 2019 --- As competition for the US snacking dollar intensifies, pressure is mounting on the salty snacks category to adapt and diversify in order to maintain its relevance. NPD is already reflecting the industry’s push toward added value in both nutrition...

12 November 2019 --- Sugar reduction remains a central topic in the media and among consumers and opportunities for reducing sugar intake are taking a number of directions as companies address evolving concerns and demands. Strategies for reducing sugar intake feature...

23 October 2019 --- Increased consumer interest in the stories behind their food and beverage products and their notable influence on purchasing decisions has resulted in companies increasingly paying attention to storytelling in branding strategies. “Storytelling:...

15 October 2019 ---There is no arguing that Europeans love their chocolate: on average three-quarters of consumers include chocolate in a typical grocery basket, while per capita consumption rates are among the highest in the world, with annual intakes of 10kg or more...

26 September 2019 --- Gut health is increasingly establishing itself within the food industry. Despite some ongoing issues regarding efficacy and definitions, the science behind gut health continues to encourage the use of fibers, prebiotics and probiotics for...

17 September 2019 -– Two-thirds of Americans now admit to buying meat alternatives, according to consumer research conducted by Innova Market Insights. While only 22% purchase from the category on rare occasions, as many as 10% say that they always buy meat...

27 August 2019 --- Nutrition that supports both physical and emotional wellbeing is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights...

13 August 2019 -– Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for...

25 July 2019 – The idea of ‘personalized nutrition' is currently generating a significant buzz in the food industry, and innovators are seeking new ways to tackle the many and varied demands of the modern consumer. ‘Today’s consumers are more engaged with their food...

16 July 2019 --- Clean and clear labeling concerns are now well established in the food and beverage industry, having featured as a key and running theme through all Innova Market Insights’ Top Trends forecasts in recent years. More than ten years ago ‘Go Natural’ led...

3 July 2019 --- The search for something new, different, and exciting is leading flavor developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options. ‘New Discoveries’ emerges as the leader in Innova Market...

20 June 2019 -- There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is changing is...

13 June 2019 – Seven in ten U.S. Gen Z consumers say that they have increased their physical activity in order to improve their health and wellbeing. This according to new research conducted by Innova Market Insights highlighting key differences in the ways in which...

New Orleans, 23 May 2019 – As sugar becomes more central to the obesity debate, its reduction is becoming a major dietary target for many consumers. This is manifesting itself most in the Baby Boomer demographic (born 1946-1964). Innova Market Insights research shows...

14 May 2019 --- Two out of three US consumers “love to discover new flavors’, while the same proportion say that ‘going out for dinner inspires their home cooking” (Innova Market Insights consumer survey 2018). Adventurous, daring and re-imagined flavors are emerging...

06 May 2019 --- Global introductions of food and beverage products that use sweet potato as an ingredient, flavor, or more increased by a compound annual growth rate (CAGR) of 21% for the period from 2015 to 2018, according to Innova Market Insights...

16 April 2019 --- The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17bn globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based...

13 March 2019 --- Widespread bans on single-use plastics, the implementation of China’s “National Sword” policy and increasing media attention around the environmental consequences of plastic pollution on wildlife and seafood supply, resulted in 2018 being a tipping...

19 February 2019 -- The arrival of alternatives for almost everything in food and beverages has been driven by a number of factors, but health remains the leading reason. According to Innova Market Insights, 1 in 2 US consumers report that health is a reason for...